Building a beauty business isn’t just about booking more clients—it’s about maximizing each appointment to increase your revenue without working more hours. That’s where upselling and add-ons come in!
By strategically offering additional services and retail products, you can boost your income while giving clients better results. It’s a win-win! Here’s how to do it effectively.
1. Offer Add-On Services That Enhance Results 💕
One of the easiest ways to increase your revenue is by offering small add-ons that complement your main services. Clients are more likely to upgrade their appointment when they see extra value.
Example Add-Ons for Lash & Brow Artists:
✔️ Brow tint with lamination – Boosts definition & lasts longer!
✔️ Lash tint with a lift – Creates a mascara-like effect without extensions.
✔️ Hydrating under-eye mask – Perfect add-on while doing lash extensions.
✔️ Brow wax with a lash lift – Shape & lift in one session!
💡 Pro Tip: Make it easy for clients by suggesting add-ons at the time of booking or when they arrive. A simple, “Would you like to add a brow tint for an even more defined look?” can lead to an instant yes!
2. Retail Aftercare Products for Long-Lasting Results 🛍️
Clients want their lashes and brows to stay fresh for as long as possible—so why not provide them with the products they need? Selling aftercare isn’t pushy—it’s part of their maintenance!
🔥 Best-Selling Aftercare for Lash & Brow Clients:
✔️ Lash cleansers – Essential for retention & eye health.
✔️ Brow growth serums – Helps maintain fuller brows post-lamination.
✔️ Hydrating masks & eye patches – Perfect for self-care between appointments.
✔️ Oil-free eyeliners & mascaras – Safe for lash extensions!
💡 Pro Tip: Keep products visible in your space, talk about them during the appointment, and send a follow-up message reminding clients to grab their aftercare kit before their next visit!
3. Bundle & Tier Your Services for More Value 💸
Instead of only offering single services, create value-packed bundles that encourage clients to spend more per visit.
Example Beauty Bundles:
💖 The Ultimate Brow Package – Wax + lamination + tint = flawless brows!
👁️ Lash & Brow Glow-Up – Lash lift + brow shaping + under-eye mask.
✨ Luxury Lash Extension Experience – Full set + aftercare kit + hydrating eye mask.
💡 Pro Tip: Pricing your bundles at a slightly discounted rate makes them more appealing while increasing your overall sale per client!
4. Use the Power of Suggestion (Without Being Salesy) 🎙️
If you don’t offer add-ons or retail products, your clients won’t know they exist! The key to upselling is confidence and education—not pressure.
Try these natural ways to introduce upgrades:
✅ During consultation: “To enhance your brow shape, I recommend adding a tint—would you like to try it today?”
✅ While performing a service: “Your lashes are looking amazing! I have a serum that will keep them healthy between visits. I can show you after your appointment!”
✅ At checkout: “I have an aftercare bundle that will help your results last longer—want me to add it to your total?”
💡 Pro Tip: Always focus on how an upgrade will benefit them—not just on making a sale. When clients feel the value, they’ll say yes more often!
5. Reward Clients Who Upgrade or Refer Friends 🎟️
Clients love to feel appreciated, and a simple loyalty program can encourage them to spend more and return more often.
🔥 Ideas to Reward Clients:
✔️ Free add-on after X visits – Example: After 5 lash fills, get a free lash bath.
✔️ Referral discounts – Give both the referrer and the new client a special discount.
✔️ VIP packages – Exclusive pricing for regular clients who pre-book.
💡 Pro Tip: Small incentives encourage clients to spend more per visit and stay loyal to your business!
Work Smarter, Not Harder 🚀
You don’t need to add more clients to increase your income—you just need to maximize each appointment!
By offering strategic add-ons, retail products, service bundles, and VIP perks, you’ll create a beauty business that’s not only profitable but also provides even better results for your clients.
💬 Which upselling strategy will you try first? Let me know in the comments!
👉 Want to level up your beauty biz? Check out my training programs to learn how to grow a profitable, fully booked business! 💕