Setting the right price for your beauty services isn’t just about covering costs—it’s about building a profitable, sustainable business that values your time, expertise, and growth.
If you’ve ever felt unsure about raising your prices, worried about losing clients, or struggled to determine what to charge, you’re not alone! Many beauty professionals underprice their services, which leads to burnout, low profits, and slow business growth.
So, how do you price confidently without feeling guilty or losing clients? Let’s break it down step by step.
🔹 Step 1: Know Your Costs (Stop Undercharging!)
Before setting your prices, you need to calculate your expenses to ensure you’re not losing money on each appointment.
✔️ Product Costs – Lash extensions, adhesive, brow tint, wax, disposables, etc.
✔️ Equipment & Tools – Beds, chairs, lighting, tweezers, brushes, etc.
✔️ Rent & Utilities – Studio space, electricity, water, insurance.
✔️ Marketing & Branding – Website, social media ads, business cards.
✔️ Education & Training – Courses, certifications, workshops.
✔️ Your Time & Labor – How long does each appointment take? What’s your time worth?
💡 Pro Tip: If you’re not factoring in all of these costs, you might be working hard without making real profit!
🔹 Step 2: Price for Profit, Not Just Survival
Many beauty pros price their services just to cover costs—but that doesn’t lead to long-term success. Your prices should allow you to reinvest in your business and grow.
Here’s a simple formula to ensure you’re making a healthy profit:
đź“Ś (Total Costs + Desired Profit) Ă· Number of Services You Can Perform = Minimum Price Per Service
Example: If your total monthly costs are $3,000 and you want a $5,000 profit, and you can take 100 clients per month:
đź’° ($3,000 + $5,000) Ă· 100 = $80 per appointment minimum!
💡 Pro Tip: Don’t just “guess” your prices based on competitors. Set them based on your expenses and goals!
🔹 Step 3: Understand Your Value & Charge Accordingly
Stop comparing your prices to the cheapest tech in town! Your skills, training, and experience justify premium pricing.
✔️ Are you certified? Charge accordingly.
✔️ Do you offer a luxury experience? Premium services should come at premium prices.
✔️ Do you provide expert consultations & aftercare? That’s extra value clients will pay for!
💡 Pro Tip: Clients will pay for quality! If you’re offering top-tier services, don’t feel guilty about charging for them.
🔹 Step 4: Offer Tiered Pricing & Upsell Strategically
A great way to maximize income is by offering tiered pricing or service bundles. This lets clients choose what works best for them while increasing your earnings per appointment.
Example: Lash Extensions Pricing
đź’Ž Classic Set - $100 (Basic option)
đź’Ž Hybrid Set - $130 (More volume + better retention)
đź’Ž Volume Set - $160 (Luxury option for maximum fullness)
📦 Bundle Add-Ons: Offer a brow wax + tint or lash aftercare kit with appointments to increase revenue effortlessly!
đź’ˇ Pro Tip: Clients love options! Having a tiered structure makes it easier to sell higher-priced services.
🔹 Step 5: Communicate Your Pricing with Confidence
Many beauty pros feel nervous about raising prices, but here’s the truth:
đź’¬ If YOU believe in your value, clients will too!
🚫 Avoid: “Sorry, my prices went up…”
✅ Instead say: “I’m excited to announce upgraded services with even better results!”
đź’ˇ Pro Tip: Confident communication = fewer price objections. The right clients will stay when they see the value you provide!
🔹 Step 6: Adjust Your Pricing as You Grow
Your pricing should evolve with your business. If you’re fully booked and still undercharging, it’s time to raise your prices!
Signs it’s time for an increase:
✅ You’re booked out weeks/months in advance
✅ You’ve invested in new skills, products, or certifications
âś… You feel burnt out but still not earning enough
💡 Pro Tip: A small 10-20% increase won’t drive away loyal clients—but it WILL increase your profits significantly!
Charge Your Worth & Watch Your Business Grow!
Pricing your beauty services correctly allows you to work smarter, not harder. By calculating your costs, charging for profit, and confidently communicating your pricing, you’ll create a sustainable, thriving business that supports your growth.